Moz recently ranked Citations as the 3rd most important ranking factor that Google uses to determine where you business will rank online. 10.82% of all the signals Google uses come from Citations in terms of creating authority and building a strong local search presence. This is broken down into three primary elements. NAP Consistency, Directory Saturation and Directory Optimisation.

90% of all searches in 2020 originate in Google and that statistic doesn’t surprise anyone whatsoever. What matters is that within that SERP page is the hidden potential to increase the amount of real estate you brand occupies on that Search Page. What a lot of people don’t realise is even within Google, directories can and will act as secondary websites. 

Voice Search technologies, such as Google Homehub, Siri and Alexa, are becoming increasingly popular. In 2021 it is estimated that 122,000,000 people in the U.S will use voice search in someway. While that’s super interesting what’s important is that dominating these technologies is simple. All of these technologies pull from one of three directories, Bing, Google and Yelp. That’s where we come in and creating good quality and consistent listings on the directories that matter.